Ancient and peaceful, Hoi An is one of the most popular destinations in Vietnam that caters to travellers of all tastes and across the continents. The little town is just the perfect candidate of what Vietnam tourism ministry is aiming to show to the world.
Cao lau – a highlight in Hoi An cuisine
There is no shortage of bacon in town, but cao lầu is the dish that one simply can not miss. Prices and service are rightfully on par with the latest venues in major cities like Hanoi and Ho Chi Minh.
Yet in the face of all the hurrying capitalist business going on, for some reason, somehow, Hoi An retains its quite serenity. Life just seems to flow by at an uneventful rate. People seem to slowly enjoy things as they are. While foreigners come to experience the old way, natives also come to Hoi An for a break in the hustling busy path of life.
The attractions of Hoi An
And it is in Hoi An that their inner peace shall be found, paradoxically in the face of all the money being changed hand. As for a fitting end to a story of many extremes, Hoi An is, sadly, situated in one of the poorest provinces in the country.
Apart from the glamour of the tourism-enriching little town, Quang Nam’s population generally lives at the poverty line level. A typical drive from Danang’s airport or train station to Hoi An soon enough will reveal all the stories that are silently told.